Blended Search and Reputation Management

Search results continue to get more and more dynamic, feature a variety of results and media. This is what’s known as “blended search”.

Optimizing your brand for blended search can help you monopolize the search results on key terms, and better manage your brand’s online reputation. In this workshop, attendees will learn about:

• Blended Search Basics: discover how Google determines what to include in its blended search results.
• News Results for SEO: find out how your brand can rank in a news search without receiving mainstream media coverage.
• Blogging for SEO: learn why blogs are an incredibly SEO-friendly publishing platform, and how your brand can leverage them for its SEO and reputation management.
• Social Media for SEO: discover how developing a social media presence can help your brand monopolize more of the search engine results and better control its online reputation.
• Multi-Media SEO: find out how your business can leverage online video and images, and rank on more terms related to your brand, products, and services.