Advanced Keyword Research

The first step to generating targeted search engine traffic is understanding what keywords your target market is actually searching for. In this workshop, your team will learn how to conduct effective keyword research and identify keywords that will yield both short-term and long-term results. This workshop will consist of 4 modules:

• Google Keyword Research Tools: learn how to tap into the keyword intelligence of the biggest search engine on earth.
• Competitive Keyword Research: identify (and expand on) the keywords that your main competitors are targeting.
• Top Converting Keywords: discover the keywords that are already driving traffic to your site, and learn which ones are most valuable.
• Ranking Analysis: once you’ve identified your target keywords, find out which ones you should target in the short-, medium-, and long-term.