The Fundamentals of On-Site SEO

All SEO begins with your site. In this workshop, you will learn the fundamentals features of an SEO friendly site. Attendees will learn how to address both structural and content-related SEO factors. This workshop will feature 3 modules:

• Page Structure: discover how to apply your keyword research toward crafting Page Titles & Meta Descriptions that will help you rank on the most valuable search terms.
• Content Strategy: learn how to create site copy that is compelling, user friendly and optimized for search engines.
• Web Design: find out how web design can effect your site’s rankings, and learn how to communicate with your web designer to improve your site’s SEO.