Corporate Social Media: Interactive Business Strategy

The rise of social media is changing corporate communications – from PR to marketing. Companies have less control over “the message” and must share these new media with consumers and competitors alike.

In this workshop, we explore how social media has changed the business landscape and how companies can leverage these new channels to advance their unique business goals. During this workshop, we will cover:

• Online Reputation Management: discover how social media can help you to manage your brand’s reputation – online and off.
• Defining Goals: learn how to devise a social media strategy that is in-line with your pre-existing business goals.
• Social Media Audit: determine what social media channels are appropriate for your business; find out where your competition and your target market are online.
• Social Media Policies: develop both internal and external social policies that are in-line with your business goals and are appropriate for the channels you intend to leverage.