Social Media Monitoring

Through platforms such as Twitter, Facebook, and blogs, consumers discuss brands and their products and services. In this workshop, your team will learn how to identify what consumers are saying about your brand and industry, how to monitor those conversations on an ongoing basis, and how to engage these users.

• Social Media Research: learn how a identify where your target marketing interacts online.
• Social Media Monitoring Tools: discover cost-effective solutions for tracking mentions of your brand and its products and services, as well as your online reputation.
• Rules of Engagement: devise a plan of action for engaging conversations that users are already having about your brand.